Below are the Social Media Marketing Course content –
- Definition of social media
- Types of social media
- Key terms to understand
- How Social Media influences audience
- How Social Media is affecting Google Search
- How to choose right social media
- Developing unique content, positioning and voice
- How to generate Word of mouth
- Integrating social media into your website and blogs
- How to amplify content with multiple Social Media channels – Viral Marketing
- Using Twitter
- What is Twitter
- Why we love it
- Opportunity
- How to Setup a Twitter account
- Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
- Following and Listening
- Building Relationship
- Tools for managing your Tweets
- Finding People and Companies on Twitter
- Understanding the Twitter Lingo
- Twitter Guidelines
- Twitter Tools
- Reputation Management | Keyword Research | Competition Analysis
- Automate Twitter
- How to Shorten and Measure your URLs
- Using Facebook
- Setting up Facebook and Privacy
- What Can You Do With Facebook
- Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
- Facebook Benefits
- Facebook Fan Pages
- Facebook Profile
- Group Pages vs. Fan Pages
- Facebook Pages – what can you do
- How to promote your Facebook page
- Engagement and Conversation
- Being Found in Real Time Search
- Creating Facebook Application / Widget
- Pro and Con of using Facebook
- Linking with YouTube
- Creating Events
- Building content calendar
- Using LinkedIn
- What is LinkedIn
- LinkedIn Answers
- LinkedIn Groups
- How to do link building in LinkedIn
- Creating SEO friendly url
- Pro & Con of using LinkedIn
- Using Google Buzz
- What is Google Buzz
- Google Buzz and Privacy Issues
- Google Plus
- What is Google Plus
- Features
- Tools & Techniques
- Google Plus: Circles | Hangouts | Stream
- Google Plus goes Mobile
- Google + 1
- Google Plus for Businesses
- MySpace
- Kaboodle (only for product based site)
- Do and Don’t of Social Networking
- Video optimization
- YouTube
- MetaCafe
- Vimeo
- AOL Videos
- RSS feed optimization
- Wikies
- Blog / Micro-blog
- Do and Don’t
- Widgets
- Rules of Corporate blogging
- Tips and tricks for interesting articles
- Publishing and networking via blog
- Blog promotion
- Myblog
- Post updation
- Blog Commenting
- Bookmarking
- StumbleUpon
- Digg
- Reditt
- Delicious
- Fave It
- E-buzz
- Power Point Presentation
- Slideshare
- Photo sharing
- Flickr
- Picasa Web
- TinyPic
- Forum and Online Communities
- Yahoo Q & A
- Answers.com
- Forum comments
- Google forum
- Yahoo groups
- Press Release/ News
- Writing with keywords
- Maximizing coverage
- Distribution
- Article creation & Submission
- Content sharing
- Squidoo lens
- Hubpages
- Scribd
- Behavioral and cultural standard for Social Media Interaction
- Linking all Social Media Accounts
- Optimizing Social Media content for Search Engine
- Importance of Short URL and how to do
- Link wheel creation
- Cleaning negative result using SEO
- Measuring SM and ROI
- Case study