SEO Introduction:
- Brief on Search Marketing
- What is SEO
- Importance of SEO
- SEO Process
- Black hat techniques
- Search Engines and Directories
- SEO Industry Research, Figures
- How Search Engine works
SEO Research & Analysis:
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- KEI Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
Website Design SEO Guidelines:
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- XML Sitemap / URL List Sitemap
On-page Optimization:
- The Page Title
- Body Text & Keyword Density
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Link Titles
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- Duplicate content
Off-page Optimization:
- Page Rank
- Link Bait
- Link Wheel
- Link Popularity
- Link Building in Detail
- Domain Authority
- MozTrust
- MozRank
- Articles Submission
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Directory Submission
- Blog Submission
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Directory Submission Checklist
- Forum Link Building
- Competitor Link Analysis
Analytics:
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Webmaster Central & Yahoo! Site Explorer
- Open Site Explorer
- Website Analysis using various SEO Tools available
SEO Tools:
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo Tools
- Bing Tools
- Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Besturlopener.com
- Miscellaneous Tools
SEO Planning & Strategy Building:
- How to analyze competitors website & which things to look at
- How to create a year Plan for your website SEO
- How to create SEO strategies which will help you rank higher than others.
- How to divide SEO work among team to get the best results.
- Google Algorithm Updates – Panda, Penguin & EMD.
Resources:
- You will get to work on live projects to gain hand on experience
- Study material will be provided Ebooks, Docs & PPTs , PDF
- SEO Softwares will be provided & SEO Tools
- Training will be provided keeping your company website into consideration
- You will also be provided with SEO Training Certificate
