SEO Introduction:
- Brief on Search Marketing
- What is SEO
- Importance of SEO
- SEO Process
- Black hat techniques
- Search Engines and Directories
- SEO Industry Research, Figures
- How Search Engine works
SEO Research & Analysis:
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- KEI Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
Website Design SEO Guidelines:
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- HTML Coding Optimization & Standards
- XML Sitemap / URL List Sitemap
On-page Optimization:
- The Page Title
- Body Text & Keyword Density
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Link Titles
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- Duplicate content
Off-page Optimization:
- Page Rank
- Link Popularity
- Link Building in Detail
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Directory Submission
- Blog Submission
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Directory Submission Checklist
- Forum Link Building
- Competitor Link Analysis
Analytics:
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Advanced Reporting
- Webmaster Central & Yahoo! Site Explorer
- Open Site Explorer
- Website Analysis using various SEO Tools available
Social Media Marketing:
- Social Networking
- Social Bookmarking
- Press Releases
- Articles / Directories
- Blogging / Classifieds
- Forums / RSS Feeds
SEO Tools:
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo Tools
- Bing Tools
- Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
